Our concept

News Cafe offers and facilitates a premium entertainment experience for its aspirational customer base by efficiently serving world class food offerings and premier beverage choices in an atmosphere that is contemporary, vibrant and relevant.

News Cafes situated all around South Africa and up into the African continent, are the market leaders in entertainment venue offerings. Our brand achieves this in offering our customers a complete social entertainment experience.

By combining the service and product attributes of a coffee bar, cocktail bar, restaurant and entertainment venue in one, News Cafe is a trendsetting and benchmarking brand within the industry. The brand has become synonymous with inventive and innovative thinking and application within the food, beverage and social venue market place.

From our store design and decor to our staff and management attitudes, we represent a culture of pioneering and progressive creativity in all we say and do.

By aligning our brand with other premium positioned brands in promotional activities, News Cafe has widened and extended the experience delivery to our customers and in doing so, have created a promotional culture of great synergistic opportunity going forward.
 
News Cafe is about the vibe. Our music is vibey, our cocktails are prepared with flair and vibrancy, our waitrons are vibrant personalities and our food serves the vibrant characteristics of our customers. We are the vibe!”

Our promise

Our brand tagline defines what we at News Cafe promise to deliver at all times and under any circumstances regarding our products, our services, our people and our operations.

By working with our tagline in mind, we are able to achieve and sustain the intrinsic integrity of our brand promise that exceeds the expectations of our customers, our people and our shareholders.

Our Secret

News Cafe have consistently, over the last 16 years, positioned themselves as a brand that is constantly challenging, inventive, innovative and trend setting. Current market situations and market research indicates that News Cafe has delivered these points, as well as being the reference for many other “competitors” in the South African market.

The in-store designs have long been seen by the industry as the benchmark. The modern and highly efficient fixtures and shop fittings, as well as the clean layout of the stores, have been used by many competitors as a reference to create strong and competitive interiors to entice further brand involvement.

News Cafe marketing and advertising promotions on a national basis have successfully positioned them as the top entertainment venue is South Africa.

The national exposure, strong and effective promotions which drive feet into the store, high levels of consistency in service, product and brand, as well as passion and dedication of the News Cafe team have ensured that the News Cafe brand retains the position of leading entertainment venue in South Africa.

The News Cafe atmosphere and vibe is what attracts its patrons. The atmosphere is created mainly by its food, beverage, music and upmarket decor. What lies at the heart of this vibe is...

• Classy, but casual
• Young
• Chilled
• Homely and friendly

Awards

• Best Cocktail Bar for 14 years in a row (1999 to 2012)
• Best Pick-up Spot 2008 and 2009
• Best Yuppie Hangout 2004, 2005 and 2006

• Best Food, Drink and Entertainment 2004

• 2008, 2009 and 2011

• Runner up – family sit down Restaurant

• 5th place in Best Coffee Shop